WES is a national welding service and industrial supplies company based in south-east England.
WES wanted to modernise their brand to differentiate them from competitors, and to maintain an aesthetic of professionalism that is representative of their expertise, customer care and the overall ethos of the business.
The main deliverables for this project were:
The existing brand consisted of a white flag with the company name written on it. This was the only part of the brand that had to remain. I explored a number of options, and settled on the decidedly industrial-looking typeface Industry Bold, as well as Industry Stencil Bold.
To best represent the ideas of simple, confident professionalism, I opted for a bold block colour and no-nonsense type for the business cards.