Outline is a London fashion brand based in Camden. As a new brand, they needed a suitable ecommerce online presence that mingled style with powerful functionality.
The main deliverables for this project were:
As a predominantly visual brand, Outline asked us to create a set of concept compositions to demonstrate our aesthetic understanding of their company.
The site's visual direction is quintessentially London, with type set in the "English Helvetica" Gill Sans, and soft colour palettes bursting with warmth. The use of negative space was essential, as it helped define paler colours and garments on the page.