Fleetway Travel is an online travel agent, whose demographic is an interesting one: young professionals who are time poor, but still want great deals on their travel packages.
Fleetway needed an overhaul of their online aesthetics, as their existing presence didn't elicit exclusivity or modernity. Searching for holiday packages was also cumbersome and unintuitive.
My remit was redesigning the key page templates for both desktop and mobile devices (and everything inbetween). By the end of the project, I'd delivered the wireframe framework, GUI for several key pages, and the search-oriented user flow.
The main deliverables for this project were:
The homepage involved a shift of focus away from an overly complex subtractive filter system towards a simple two field filter. Our research discovered that too many users were getting stuck using the site on a mobile device, due to the poorly optimised interface. By simplifying the filter, we succeeded in creating an interface which better served the target user base.
I created a system of landing areas that show packages based around location. The pages' hierarchy was dictated by country, region and resort - this allowed potential customers to browse in a fairly broad manner for accommodation within a specific area.
Showcasing Fleetway's reviews was an important factor, due to their sky-high approval rating. The social proof page continues to be a great source of brand affirmation, and Fleetway has repeat vistors who can book with confience that their experience will be a brilliant one.